About Us

BRAWN - BUILT FOR THE BOLD.

Welcome to the Revolution

2025 marks the dawn of a new era in activewear. Born from frustration with the status quo, Brawn emerges as the fitness brand for the next generation – where uncompromising performance meets head-turning style and true sustainability.

Our Origin Story

Anisha Nanda, the founder, spent years searching for gym wear that could keep up with her intense workouts while still looking Instagram-ready. When she couldn't find it, she built it herself.

Brawn launched in 2025 with one mission

To create the last activewear collection you'll ever need – pieces so durable, so functional, and so stylish they'll redefine your expectations of fitness apparel.

Why the Fitness World Needed Brawn

We saw an industry stuck in the past:

  • Overpriced "premium" brands cutting corners on quality
  • Fast fashion activewear that pills after three washes
  • Boring designs that haven't evolved in a decade

So, we rewrote the rules.

The Brawn Difference

1. Performance Engineered for 2025

Our proprietary X-Tech Fabric™ delivers:

  • 37% better moisture-wicking than leading competitors
  • 4-way stretch that moves with you, not against you
  • Anti-microbial treatment that actually lasts

2. Style That Makes a Statement

From the weight room to brunch, our pieces feature:

  • Bold, minimalist designs that command attention
  • Strategic seam placement for a powerful silhouette
  • Hidden performance features (like phone pockets in leggings)

3. Sustainability Built In, Not Bolted On

As a brand born in 2025, we had no legacy systems to hold us back:

  • 82% of our debut collection uses recycled materials
  • Carbon-neutral shipping from day one
  • Zero plastic in our packaging

4. Tested by Athletes, Not Focus Groups

Every piece survives our "30-Day Grind Test" – real athletes putting our gear through:

  • 100+ squat sessions
  • Marathon training cycles
  • CrossFit WODs that would destroy lesser fabrics

Join the Movement

As an early Brawn customer, you're not just buying workout clothes – you're helping shape the future of fitness apparel.

Be part of something bigger. Wear the change.

Shop Our 2025 Debut Collection | Follow Our Journey

Stay Strong. Stay Brawn.